Short-Form Video Strategy: How to Turn Reels into a Closing Machine

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Most businesses use Reels for “awareness.” They want views. But at Adisthan, we focus on Conversion. A Reel with 1,000 views that generates 10 leads is better than a Reel with 1 million views that generates zero revenue.

The “No-Preamble” Rule

In 2026, you have exactly 1.5 seconds to hook a viewer. If your video starts with “Hey guys, welcome back,” they’ve already scrolled.

  • The Hook: Start with the result. “How we built this Shopify store in 7 days.”
  • The Meat: Show, don’t just tell. Fast cuts, on-screen text, and a clear “before and after.”
  • The CTA: Tell them exactly what to do. “Comment ‘GROW’ for our free checklist.”

Vertical-First Selling

Your Reels should feel “native.” They shouldn’t look like expensive TV commercials; they should look like a helpful friend sharing a secret. Use native fonts, trending (but relevant) audio, and high-quality captions for the 80% of users who watch on mute.

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