With the 2026 enforcement of India’s DPDP (Digital Personal Data Protection) Act, the way we market has changed forever. Third-party cookies are dead, and “renting” audiences from Facebook and Google is getting more expensive.
The solution? First-Party Data. This is the data you own—emails, phone numbers, and purchase history.
How to “Earn” Data (Not Just Collect It)
At Adisthan, we use Progressive Profiling. Instead of asking for 10 details at once, we build the relationship over time:
- Step 1: Ask for an email in exchange for a “First Order” discount.
- Step 2: After the first purchase, ask for their birthday to send a “Surprise Gift.”
- Step 3: Use a WhatsApp survey to ask about their preferences (e.g., “Do you prefer Cotton or Silk?”).
The “Single Source of Truth”
By 2026, the brands that win will be those that integrate their website, social media, and offline data into one CRM (Customer Relationship Management) system. This allows you to send a personalized message like, “Hey Rahul, we noticed you liked the Blue Shirt—it’s now back in stock in your size!”